Many people misinterpret writing a copy as a redundant task that needs to be done without taking special efforts and time assigned to it. All marketers need to understand the significance of the copy. It is an observed point made by the conversion optimization and tests that a better copy…

Discussing briefly the Fogg’s Behavior Model | Cialdini’s Principles of Influence and Persuasion Human behavior is the by-product of emotional consciousness. It is said that the human mind is driven by 5% of the conscious part and 95% of non-conscious. …

The given information in this article has been grasped from one of the most interesting and comprehensive courses of CXL Institute by Michael Aagaard. It will deal around making a Landing Page more and more effective to squeeze out the maximum conversion level from the page. Let’s dive into the…